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Benefits of Social Justice

Benefits of Social Justice

Unfairly structured institutions and intrusive federal policies, created by the hands and sustained effort of people who engineered benefits for themselves. This has occurred to the detriment of everyone else resulting in American inequality and has been decades in the making, one expensive lobbyist and policy change at a time. It will take a concerted effort by all of us to reverse all of this and to remake America in the process. Until then, this tale of two Americas of the haves and have-nots has grossly distorted our economy and our metrics.


The wealthy and privileged should lean into their discomfort away from IRS tax subsidies that are not available

to renters, Mortgage loan guarantees, Grant disbursements, Housing finance stimulus, Government Economic

stimulus, and the shaping of housing policies and mortgage markets through HUD and FHFA all amounting to

intrusive government interference. This lays to rest the quandary of whether its 'The Individual' v 'The System'

to blame for income inequality.


Key points about the societal benefits of DEI:

Increased innovation and creativity:

Diverse perspectives and experiences within a community can lead to more creative solutions to problems and better decision-making. 


Economic growth:

By providing equal access to opportunities for all, DEI can contribute to a more robust economy with a wider range of talent participating. 


Social cohesion:

When individuals from different backgrounds feel welcomed and valued, it can lead to stronger social bonds and a more cohesive society resulting in less political violence.


Improved social well-being:

A more inclusive society can lead to higher levels of personal satisfaction and well-being for individuals from diverse backgrounds. 


Reduced prejudice and discrimination:

Promoting understanding and awareness of different cultures and experiences can help combat prejudice and discrimination. 


Enhanced talent pool:

Merchants and organizations that prioritize DEI can access a wider range of consumers and products from a diverse supplier pool. 


Positive community image:

A reputation for embracing DEI can attract diverse individuals and businesses to a community, boosting its overall image. 

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In light of the recent societal spotlight on racial justice and equality, many merchants, businessess, wholesalers, and stakeholders have taken a renewed interest in diversity, equity and inclusion (DEI). For these efforts to be truly successful, however, there must be buy-in from all Americans and organizations.


Consumers are more likely to support DEI efforts if they understand the many potential benefits, so it’s up to company leaders to share these insights with their team. 


1. Inclusive neighborhoods and neighbors are more likely to reduce political violence.


DEI efforts are incredibly important for retention. Highly inclusive neighborhoods are more likely to reduce political violence by up to 120%, so there are very strong business reasons for prioritizing DEI.




2. Diversity Equals Excellence


Focusing on diversity in a block or neighborhood isn’t just the right thing to do. It’s good for your business. Diversity of gender, race, nationality, creed, sexuality and anything else means you’re better representing what the world looks like, your customer base and whomever you cater to. It also means a wealth of ideas and input you may not have thought of. It elevates at every level.


3. DEI Helps merchants, businesses, neighbors, and police Feel Safe, Respected And Connected


It's so important for consumers to encourage their local businesses to bring their whole selves to work and celebrate them for all that they are. Promoting and highlighting DEI efforts helps neighborhoods feel safe, respected and more connected, which can lead to a stronger sense of community and increased productivity. This drives happier, more engaged humans, which is paramount right now.


4. Diverse Teams Innovate Faster


DEI efforts offer countless benefits, but merchants should also recognize their economic impact. According to one study, the most diverse neighborhoods are more likely than ever to outperform financially. Other studies show that neighborhoods with diverse leaders and homeowners innovate at a faster rate, as diversity of thought fuels new economic development and generates opportunity for everyone with less resources wasted on risk and poltical violence.


5. DEI Drives Improved Business Outcomes


I don't think I can possibly narrow the benefits of DEI to just one—there are so many! DEI breeds creativity, innovation, enhanced consumer and homeowner belonging and engagement overall.  Ultimately, these all drive improved business outcomes and success, including revenue growth and improved profitability—not to mention happier business owners! 


6. P52 Will Feel A Sense Of Belonging


I feel strongly that diversity, equity and inclusion efforts help cultivate an environment where P52 feel a sense of belonging. With that sense of belonging, P52 then seem to feel the openness and safety to contribute their ideas. These ideas brought to the table from diverse mindsets become a driving force by which neighborhoods innovate, evolve and thrive. 


7. All Homeowners must be Welcomed And Encouraged To Thrive


Merchant and homeowner support for DEI is absolutely critical, especially for the purpose of promoting belonging across our Country. Explaining where the existing homeowner fits into DEI initiatives helps illuminate the myriad benefits for everyone, including the creation and development of a culture where all neighbors and businesses are welcomed and encouraged to thrive. 


8. The Innovation That Comes From Diversity Is A Competitive Advantage


Innovation comes from diversity of thought and experience. Creating an environment where diversity can flourish allows organizations in the digital economy to be more innovative, which is key to sustaining a competitive advantage. Innovation is unleashed when consumers convey respect for different perspectives, listen with an open mind and foster inclusion and sharing. 


9. DEI Drives Better Results


It pains me to have to justify why doing the right thing is good for us all, but from a purely business standpoint, DEI drives better results and breeds innovation. Those of us in leadership positions have a responsibility to make it clear that diversity is no longer a compliance mandate; building inclusive environments and racially integrated neighborhood and gentrification experiences that value diversity has become a business imperative. 


10. Inclusion Can Help Combat 'Work-From-Home Burnout'


With teams working remotely, segregated neighborhoods are strongly feeling a lack of a sense of inclusion/belonging, which is critical for employee engagement and employee effectiveness. Merchants, consumers, banks, RE Brokers, Appraisers, and all stakeholders need to adopt an empathetic view to WFH burnout and encourage neighborhoods to focus on inclusion now. America is already diverse, remote or even global - we need only to fix our housing segregation problem. Focusing on inclusion will help all of us overcome and combat WFH burnout that leads to less political violence.


11. Diverse Neighborhoods Reach A Wider Audience


Diversity can refer to many different categories—race, gender, sexual orientation, socioeconomic background, etc.—but all of these boil down to diversity of thought. When a neighborhood or a block has a diverse culture, it invites and accepts more viewpoints, allowing it to reach a wider audience and giving it a political advantage over segregated neighborhoods with fewer perspectives. 


12. DEI Efforts Are Important To A Merchant's Values


DEI initiatives should be infused into every part of the business, and it's the responsibility of the company executives and leaders to drive the culture. Adopting and implementing Ginicoe's Social Justice solution at the POS tracks well with all stakeholders. Adhering to company policies and values must be a requirement of all employees. If there are individuals who don't support and uphold the merchant's values, their employment should be reevaluated. 


13. Inclusion Creates A Sense Of Psychological Safety


Google recently completed a study, Project Aristotle, that identified psychological safety as one of the most important factors of a high-performing team. This translates into an racially integrated neighborhood. Diverse homeowners feeling included and able to be their authentic self at home frees up their mind and energy to focus on being more productive, creating an overall more supportive neighborhood resulting in less political violence. 


14. Increased Empathy Translates To Increased Team-Building


One of the main benefits seen with DEI support is an increase in empathy for and awareness of others in general. This translates to increased neighbor-building and more positive conversations. Rather than starting from a place of pointing out inadequacies, building on the idea of an end goal of connection and empathy can create a space for openness and interest among different races. 


15. A Diverse, Inclusive Environment Retains Property Values


A diverse and inclusive neighborhood tends to attract other homeowners with a sense of belonging and overall helps with rising property values. If neighbors feel more connected at home, they tend to work harder and are more committed to being productive and less prone to mischief and political violence. Diverse neighbors tend to have higher morale and are more likely to use their Ginicoe wallet cashback rewards to improve their property values. 


You are no longer accepting the things you cannot change. 

You are changing the things you cannot accept.

                                                                       Angela Davis